Communicate?

Since the beginning of history, communication has been the key to the survival of the species. The great civilizations understood the purpose of forming community and connecting with each other.Today, in the digital age, the term 'communicate' is rumored to be complete;and it seems that we know everything: the weather, artists, earthquakes, deaths, trends. 

 

We then criticize even the word 'communicate' andwe think maybe it becomes tiny compared to what we have achieved. However, it is not so. Communicating goes beyond liking, commenting, sharing or generating clicks. 

 

So, what is communication? 

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simplyMake a Difference. CommunicateIt transcends pretending that I care about someone or something,'communicate' is freed from the hypocrisy of convincing myself that I (as a person) am the most relevant thing. 

 

So far, I can imagine their lost faces. But, to communicate, in essence, ISTO LISTEN.And not listen for the sake of listening, no; but to listen because I care about you: I care about your podcast, I care about your writing, I care about your anecdote, your music...

 

From there, from truly listening, the true construction of community begins. When, for example, you have a company, you write for a newspaper or you have a social project, of course trends and recognition are important; but thatit is only achievedLISTENING; listening to your potential client, to the story of the neighbor, to the problems of the community. 

 

Getting into the role of listening is complicated,but not impossible. Hopefully you are one of those who bet on one of those real communications.

 

 

Following you will find 'my hear' in journalism, in social change and in organizations.